Unboxing the Classic: Air Jordan VII “Bordeaux”
As a sports sponsor, we’re always on the lookout for the next big thing in athletic wear. And, when it comes to basketball shoes, few names resonate as deeply as Air Jordan. Today, we’re taking a deep dive into the Air Jordan VII “Bordeaux” (Style Code: 304775-034), a classic reborn.
Market Sales: A Slam Dunk
First off, let’s talk numbers. The Air Jordan VII “Bordeaux” has been a consistent performer in the market since its initial release in 1992. Its re-release in 2011 and 2015 saw the sales skyrocket, proving that the demand for this iconic sneaker was far from waning.
The shoe’s unique design and colorway, inspired by the French city of Bordeaux, have made it a must-have for sneakerheads and basketball enthusiasts alike. The Air Jordan VII “Bordeaux” has been a significant contributor to the brand’s overall sales, cementing its status as a timeless classic.
The Classic Status: A Legacy Etched in Leather
The Air Jordan VII “Bordeaux” isn’t just a shoe; it’s a legacy. Worn by Michael Jordan during the 1992 NBA All-Star game, it has since become synonymous with the legend himself. The shoe’s unique design, featuring a black base with Bordeaux, grey, and yellow accents, was a departure from the traditional basketball shoe aesthetic, setting a new trend in the industry.
This shoe is not just about style; it’s about performance too. With its Huarache-inspired neoprene sock liner and the Air-Sole units in the heel and forefoot, the Air Jordan VII “Bordeaux” offers comfort and support, making it a favorite on and off the court.
New Product Development: Innovating the Iconic
The Air Jordan brand has never been one to rest on its laurels. With each re-release of the Air Jordan VII “Bordeaux”, the brand has introduced subtle improvements, keeping the shoe relevant and desirable.
In the 2015 re-release, the brand brought back the original design, much to the delight of purists. However, they also introduced premium materials and improved construction, ensuring the shoe was not just a nod to the past, but also a step towards the future.
Suggestions for Improvement: Perfecting the Classic
While the Air Jordan VII “Bordeaux” is undoubtedly a classic, there is always room for improvement. One area that could benefit from a revamp is the shoe’s durability. While the premium materials used in the construction are of high quality, they could be improved to withstand the rigors of regular use.
Additionally, the shoe’s fit could be made more inclusive. A wider range of sizes and widths would make this iconic shoe accessible to an even larger audience.
In conclusion, the Air Jordan VII “Bordeaux” is a testament to the brand’s commitment to innovation, style, and performance. It’s a shoe that has left an indelible mark on the world of basketball shoes, and we can’t wait to see where the brand takes it next.